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Experimentatio
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Located in: Castle Donington, United Kingdom
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eBay item number:403712159534
Item specifics
- Condition
- Book Title
- Experimentation Works : The Surprising Power of Business Experime
- ISBN
- 9781633697102
- Publication Year
- 2020
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Experimentation Works: the Surprising Power of Business Experiments
- Item Height
- 234mm
- Publisher
- Harvard Business Review Press
- Item Width
- 155mm
- Subject
- Management, Business
- Number of Pages
- 288 Pages
About this product
Product Information
Don't fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition, experience, and big data alone don't work. What does? Running disciplined business experiments. And what if companies roll out new products or introduce new customer experiences without running these experiments? They fly blind. That's what Harvard Business School professor Stefan Thomke shows in this rigorously researched and eye-opening book. It guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions: What makes a good experiment? How do you test in online and brick-and-mortar businesses? In B2B and B2C? How do you build an experimentation culture? Also key is that best practice means running many experiments. Indeed, some hugely successful companies, such as Amazon, Booking.com, and Microsoft, run tens of thousands of controlled experiments annually, engaging millions of users. Thomke shows us how these and many other organisations prove that experimentation provides significant competitive advantage. Experimentation Works is your guidebook to a truly new way of thinking and innovating.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-13
9781633697102
eBay Product ID (ePID)
23046588002
Product Key Features
Publication Name
Experimentation Works: the Surprising Power of Business Experiments
Format
Hardcover
Language
English
Subject
Management, Business
Publication Year
2020
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Height
234mm
Item Width
155mm
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Far Corner Europe Limited
Barbara Blake
19-20 Bourne Court
Southend Road
Woodford Green
Essex
IG8 8HD
United Kingdom
Value added tax number:
- GB 307932304
Company registration number:
- 10691061
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eBay item number:403712159534
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Seller Feedback (81,744)
a***5 (37)- Feedback left by buyer.
Past 6 months
Verified purchase
Great item, exactly as described. The packaging was very poor but item arrived undamaged. Communications and dispatch time were also poor but overall a successful transaction.
r***c (1943)- Feedback left by buyer.
Past 6 months
Verified purchase
Pros - polite communication, low prices, generous discount offered for damaged book.
Cons - very slow communication which tends to be generic and promises much but delivers little, heavy book was sent in a jiffy bag and arrived damaged, had to get Ebay involved to action the promised partial refund.
Summary - 'pile it high and sell it cheap' organisation which is unable to provide efficient customer service and makes the mistake of not packaging books correctly. Will not buy from them again.
g***e (288)- Feedback left by buyer.
Past year
Verified purchase
Happy with item , communication with seller and price . some feedback for buyers and seller ,item came in a thin single layer bubble wrap envelope when it is a heavy ,easily damageable item , lucky it was intact and undamaged , and second item came faster than date once purchased but was listed at 3-5 days which wasn't exactly accurate
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